Category: Physical Therapy Marketing
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Physical Therapy As Primary Care
Are we in the midst of historic times for our physical therapy profession? Will physical therapists become primary care specialists? Physical therapy as primary care specialists for musculoskeletal conditions and ailments appears to be rapidly gaining momentum. Even though the American Medical Association might not think it’s a good idea, consumer opinion and research appears to be proving otherwise…
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Best Gifts for Physicians & Other Referral Sources
If you are not planning to send gifts to your referral sources this year, you might want to think again. Surveys show that it increases referrals when sending a Christmas gift or card. It’s important to remind people they are important to you by thinking about them during the holidays. It can help your business grow…
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How to Get Patients to Choose You
“If prospects IDENTIFY with you, they’ll come in. If they LIKE you, they’ll come back. If they LOVE you, they’ll bring in family and friends.” -JamesPT HOW TO get prospective patients to… Identify with you: People identify with real people. If you want people to CHOOSE you, share more than just your schooling, credentials, specialties…
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End of Year Reminders Work!
Timing is said to be everything in business. Remind all your past patients, as well as physicians, that this is the best time to come get their physical therapy care. Why? Because their benefits and deductibles will renew at the beginning of the year and the holidays can be a difficult time to fit in therapy…
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Marketing in the Summer
Marketing a Private Practice in the Summer is Done Very Differently! Summertime can be a tricky time for many physical therapy clinics. Most practices see a decrease in patient volume (not to mention more no-shows and cancellations). If you want to maintain a good healthy level of business during summer, it’s important to remember the…