Category: Physical Therapy Marketing Physicians
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Top 3 Reasons Physicians Stop Referring
Many physical therapy private practices are seeing a decline in physician referrals today. Even though a variety of reasons can explain the cause, our survey of over 100 physicians taught us something VERY important. Here they are: (1) PATIENT GOES BACK AND COMPLAINS It doesn’t matter what the complaint is. “They don’t take my insurance!”; “They…
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End of Year Reminders Work!
Timing is said to be everything in business. Remind all your past patients, as well as physicians, that this is the best time to come get their physical therapy care. Why? Because their benefits and deductibles will renew at the beginning of the year and the holidays can be a difficult time to fit in therapy…
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Physical Therapy Marketing to Physicians in 2013
Physical therapy marketing to physicians: SECRETS in 2013 Physical therapy marketing to physicians today is very different than it was even 2 years ago. Long gone are the days where you went door to door to physician offices every six weeks and that was enough. Long gone are the days where you simply got on insurance panels and…