Most pt private practice owners who are new to the world of e-mail marketing are not familiar with the appropriate etiquette they should use. There’s particular ways to do email marketing professionally so customers will be happy to get email from you. This article is filled with suggestions on email etiquette with your marketing with email campaign.
Do not engage in the distribution of unsolicited email. When you send out your emails to everyone, many people will mark them as spam. In addition to having a negative effect on your reputation, this could also cause ISPs to block you.
Email only those you know. If you mail those that are not familiar with you, your emails will be taken as spam. They will wonder if they know you and whether or not they care about what you’re offering. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
Do not send emails encouraging people to ‘buy now’. This is not a very effective approach. These kinds of approaches are overused, and can give your emails a spam-like feel. It can cost you customers. Customers are aware that you want them to buy your products, so take the time to establish a strong relationship with them. Show them special deals or great products you have, but do it in a professional, helpful way. Customers really do notice things like this and will be more likely trust you and your pt private practice.
Double and triple proof your emails before you hit the “send” button. You have to make sure all your newsletters and emails are letter perfect. Before you ever hit “send,” test your email layout to ensure your satisfaction with the way it looks. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Test the format of your email. Make sure that the information that’s very important is at the top, as well as new offers. You must try different types of formats in order to determine which gives you lots of response. When you have a layout that is very effective, stick with it. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
It is very smart to have people double opt-in in order to receive email messages from you. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
It should be clear from the preceding article that doing marketing via email right can mean the difference between success and failure. If you aren’t nice to your subscribers, they will opt out of the email list. Apply this article’s advice to please your customers and avoid annoying them.