Tag: doctor
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Increase My Physical Therapy Prices, Really??
Don’t be negative. Should you decrease your physical therapy prices? Accept lower reimbursement? Spend more time and energy on sessions even when not/hardly getting paid? A lot of negative news is ringing throughout the physical therapy private practice world, but I want you to know…these are the best of times. There’s so much to be thankful for and so…
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How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?
It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so. I acknowledge that there is an…
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Physicians Are Saying (and you will be surprised) …
Physical Therapy Marketing to Doctors Every so often, I like to survey doctors and find out what they are really thinking. It’s important to know how they think and what matters to them since that’s the first step in building loyalty. This is true in every relationship actually. I ask them several questions, but today I would…
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Marketing in the Summer
Marketing a Private Practice in the Summer is Done Very Differently! Summertime can be a tricky time for many physical therapy clinics. Most practices see a decrease in patient volume (not to mention more no-shows and cancellations). If you want to maintain a good healthy level of business during summer, it’s important to remember the…
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Is Physician Marketing Dead?
Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day. I always had a sinking feeling in my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to…