Tag: dust
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How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?
It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so. I acknowledge that there is an…
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(LISTEN): Cash Programs, New Year Strategies, and More…
Do you want to know?… How to generate more cash and profitability and get paid higher than your insurance reimbursements? Create a plan to have your best year ever?! Make sense of the whole Healthcare Reform (Obamacare) and know how it effects PT and OT private practice? Here are some recordings (of past teleconference coachings)…
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Top 3 Policies You Must Have for Your Practice
Do you need a big thick folder on your shelf…collecting dust (aka Policies and Procedures manual)? I remember when I started my first practice in 1997 and was struggling. In desperation I went to past instructors for help and they would give me their policy and procedure manual saying, “Put your name and address on…
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Physical Therapy Marketing to Physicians in 2013
Physical therapy marketing to physicians: SECRETS in 2013 Physical therapy marketing to physicians today is very different than it was even 2 years ago. Long gone are the days where you went door to door to physician offices every six weeks and that was enough. Long gone are the days where you simply got on insurance panels and…