Tag: gain
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Top 3 Policies You Must Have for Your Practice
Do you need a big thick folder on your shelf…collecting dust (aka Policies and Procedures manual)? I remember when I started my first practice in 1997 and was struggling. In desperation I went to past instructors for help and they would give me their policy and procedure manual saying, “Put your name and address on…
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Is Physician Marketing Dead?
Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day. I always had a sinking feeling in my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to…
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Why are reimbursements declining and patient premiums increasing?
United Healthcare CEO made the Forbes Highest Paid CEO’s list in 2012. Making over $48,000,000 in just one single year. Go to Forbes list. I’m not against people making money in this country. Many make millions every year and it’s ok with me. It’s HOW insurance company CEO’s make their money that is appalling. The…
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Physical Therapy Marketing Ideas on Mega Free Sites
Your physical therapy marketing ideas have to evolve. Important: if you are serious about growing your therapy private practice in this new century, you must read this entire page. Don’t limit your physical therapy marketing ideas to ‘old school’ ways. There are tons of mega sites that allow free advertising, promotions, and offers to consumers. Take…
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Physical Therapy Marketing to Physicians in 2013
Physical therapy marketing to physicians: SECRETS in 2013 Physical therapy marketing to physicians today is very different than it was even 2 years ago. Long gone are the days where you went door to door to physician offices every six weeks and that was enough. Long gone are the days where you simply got on insurance panels and…