Tag: internet

How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?

Apr 4, 2014

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by

James Ko

in Physical Therapy Private Practice

It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so. I acknowledge that there is an…
Is Physician Marketing Dead?

Feb 23, 2013

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by

James Ko

in Physical Therapy Marketing

Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day. I always had a sinking feeling in my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to…