Tag: marketing strategies
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How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?
It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so. I acknowledge that there is an…
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How to Sell Wellness & Elective Services
If you are not selling elective and wellness services well by now… you need to start soon. Practices that will grow into the future will not only offer traditional “therapy” services but elective and wellness services, and sell them well. Services such as… Stress Relief Fitness Performance Enhancement Massage Weight-Loss 830laser Yoga and more… Now…
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Why are you failing?
Some of you might take offense to the title of this post. You might be thinking, “I’m not FAILING!” and I understand your feeling. Let me put it another way… Are you where you want to be, where you should be, right now? Your practice, your business (your life)? If so, you are blessed. If…
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Marketing in the Summer
Marketing a Private Practice in the Summer is Done Very Differently! Summertime can be a tricky time for many physical therapy clinics. Most practices see a decrease in patient volume (not to mention more no-shows and cancellations). If you want to maintain a good healthy level of business during summer, it’s important to remember the…
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Is Physician Marketing Dead?
Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day. I always had a sinking feeling in my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to…