Tag: materials
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HIPAA “Beefing-Up” Enforcement
Is your practice at risk? Are your HIPAA forms and procedures in compliance? Most physical therapy practices are falling short and don’t even know it. HIPAA regulations are serious and not just mere technical compliance anymore. Patient privacy and protecting health information is a hot topic today and the U.S. Department of Health and Human Services said they will strengthen…
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Is Physician Marketing Dead?
Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day. I always had a sinking feeling in my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to…
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Physical Therapy Marketing to Physicians in 2013
Physical therapy marketing to physicians: SECRETS in 2013 Physical therapy marketing to physicians today is very different than it was even 2 years ago. Long gone are the days where you went door to door to physician offices every six weeks and that was enough. Long gone are the days where you simply got on insurance panels and…