Tag: Refer
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What’s Inside Your House?
Which do you want filling your practice? Patients gained through… Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future…
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HIPAA “Beefing-Up” Enforcement
Is your practice at risk? Are your HIPAA forms and procedures in compliance? Most physical therapy practices are falling short and don’t even know it. HIPAA regulations are serious and not just mere technical compliance anymore. Patient privacy and protecting health information is a hot topic today and the U.S. Department of Health and Human Services said they will strengthen…
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How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?
It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so. I acknowledge that there is an…
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Physicians Are Saying (and you will be surprised) …
Physical Therapy Marketing to Doctors Every so often, I like to survey doctors and find out what they are really thinking. It’s important to know how they think and what matters to them since that’s the first step in building loyalty. This is true in every relationship actually. I ask them several questions, but today I would…
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How to Sell Wellness & Elective Services
If you are not selling elective and wellness services well by now… you need to start soon. Practices that will grow into the future will not only offer traditional “therapy” services but elective and wellness services, and sell them well. Services such as… Stress Relief Fitness Performance Enhancement Massage Weight-Loss 830laser Yoga and more… Now…