Tag: access

Top 3 Policies You Must Have for Your Practice

Mar 12, 2013

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by

James Ko

in Physical Therapy Business, Physical Therapy Private Practice

Do you need a big thick folder on your shelf…collecting dust (aka Policies and Procedures manual)? I remember when I started my first practice in 1997 and was struggling. In desperation I went to past instructors for help and they would give me their policy and procedure manual saying, “Put your name and address on…
A Physical Therapy Marketing Plan to Consumers Directly

Jan 20, 2013

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by

James Ko

in Physical Therapy Marketing

Physical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all. One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of…