Tag: indefree.com
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Marketing in the Summer
Marketing a Private Practice in the Summer is Done Very Differently! Summertime can be a tricky time for many physical therapy clinics. Most practices see a decrease in patient volume (not to mention more no-shows and cancellations). If you want to maintain a good healthy level of business during summer, it’s important to remember the…
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Is Physician Marketing Dead?
Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day. I always had a sinking feeling in my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to…
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Why are reimbursements declining and patient premiums increasing?
United Healthcare CEO made the Forbes Highest Paid CEO’s list in 2012. Making over $48,000,000 in just one single year. Go to Forbes list. I’m not against people making money in this country. Many make millions every year and it’s ok with me. It’s HOW insurance company CEO’s make their money that is appalling. The…
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Physical Therapy Marketing Ideas on Mega Free Sites
Your physical therapy marketing ideas have to evolve. Important: if you are serious about growing your therapy private practice in this new century, you must read this entire page. Don’t limit your physical therapy marketing ideas to ‘old school’ ways. There are tons of mega sites that allow free advertising, promotions, and offers to consumers. Take…
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A Physical Therapy Marketing Plan to Consumers Directly
Physical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all. One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of…