Tag: pay

Why are reimbursements declining and patient premiums increasing?

Jan 23, 2013

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by

James Ko

in Physical Therapy Business, Physical Therapy Marketing, Physical Therapy Private Practice

United Healthcare CEO made the Forbes Highest Paid CEO’s list in 2012. Making over $48,000,000 in just one single year. Go to Forbes list. I’m not against people making money in this country. Many make millions every year and it’s ok with me. It’s HOW insurance company CEO’s make their money that is appalling. The…
A Physical Therapy Marketing Plan to Consumers Directly

Jan 20, 2013

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by

James Ko

in Physical Therapy Marketing

Physical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all. One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of…